Pricing Models
Strategy Assessment
Fixed-fee digital maturity audit and roadmap: 2–4 week engagement delivering a prioritized digital opportunity list. $5,000–$25,000.
Best for: Companies starting digital transformation who need external perspective on where to focus investment.
Strategy Retainer
Monthly advisory for ongoing digital strategy guidance, execution oversight, and market intelligence. $5,000–$15,000/month.
Best for: Companies executing a digital strategy who want ongoing senior advisor counsel and course correction.
Transformation Program
Multi-month digital transformation program with strategy, change management, vendor selection, and implementation oversight.
Best for: Established companies undergoing significant digital business model change.
Go-to-Market Strategy
Digital channel strategy and GTM planning for product launches or market expansion. $10,000–$40,000 project.
Best for: Products launching or companies entering new markets who need a coordinated digital GTM approach.
Service Tiers
SMB Strategy
$5,000–$15,000
Digital maturity assessment, competitive digital benchmarking, and 90-day digital priority roadmap.
- Digital channel audit
- Competitive digital benchmarking
- 90-day priority roadmap
- Technology stack recommendations
- Executive presentation
Growth Strategy
$15,000–$50,000
Comprehensive digital strategy with customer journey mapping, channel strategy, technology roadmap, and investment prioritization.
- Customer digital journey mapping
- Full channel strategy (owned, earned, paid)
- Technology stack architecture
- Build vs. buy analysis
- KPI framework and measurement plan
Enterprise Transformation
$50,000–$150,000+
Enterprise digital transformation strategy with stakeholder alignment, change management, and implementation governance.
- C-suite stakeholder alignment workshops
- Digital capability assessment
- Innovation portfolio strategy
- Change management framework
- Multi-year transformation roadmap
What Drives the Cost?
Engagement Scope
A focused channel strategy costs far less than a comprehensive enterprise transformation spanning people, process, and technology.
Consultant Seniority
Former McKinsey or Accenture partners charge $300–$500/hr for strategy work; boutique digital strategy specialists charge $150–$250/hr with comparable quality.
Implementation Support
Pure strategy (delivered as a document) costs less than strategy with hands-on implementation oversight and vendor management.
Stakeholder Complexity
More stakeholders to align = more workshop facilitation, change management, and communication work.
Research Depth
Primary customer and competitive research adds $5,000–$20,000 to strategy projects but significantly strengthens the quality of recommendations.
Deliverable Quality
Executive-grade strategy presentations, interactive strategy sessions, and ongoing implementation reviews add cost but increase strategy adoption.
Rates by Location
| Region | Rate |
|---|---|
| 🇺🇸United States | $150–$400/hr |
| 🇬🇧United Kingdom | $125–$300/hr |
| 🇵🇱Eastern Europe | $60–$140/hr |
| 🇮🇳India | $40–$100/hr |
| 🇸🇬Singapore | $100–$200/hr |
Pricing FAQ
What is digital transformation and how much does it cost?
Digital transformation is the process of using technology to fundamentally change how a business operates and delivers value — not just digitizing existing processes. SMB digital transformations cost $50,000–$500,000 over 12–24 months. Enterprise digital transformations cost $1M–$100M+ and take 3–7 years. The strategy phase ($50,000–$150,000) is 5–15% of total investment.
What is the difference between digital strategy and digital marketing strategy?
Digital marketing strategy covers how you acquire and retain customers through digital channels. Digital strategy is broader — it covers your business model, operations, product, technology, and competitive positioning in a digital economy. Most companies need both, but digital strategy is a c-suite and board-level initiative, while digital marketing strategy is typically a CMO-level mandate.
How do I evaluate digital strategy consultants?
Look for: clear frameworks and examples of applying them in your industry, case studies with measurable business outcomes (not just activities), references from companies at similar growth stages, intellectual honesty about what they don't know, and a point of view on your specific challenges rather than a generic presentation.
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