Pricing Models
Platform Management Only
Agency manages your ESP (Klaviyo, Mailchimp, HubSpot) — list segmentation, automation maintenance, and sends. You provide content.
Best for: Companies with strong internal copywriters who need technical ESP expertise.
Full-Service Retainer
Agency handles strategy, copywriting, design, automation, A/B testing, and analytics. All-inclusive monthly fee.
Best for: Businesses that want email handled end-to-end with zero internal lift.
Per-Campaign Pricing
Fixed fee per email campaign — typically $300–$1,500 per standalone send including copy and design.
Best for: Low-frequency senders needing occasional campaign execution without a retainer.
Automation Build
One-time project fee of $2,000–$15,000 to build welcome flows, abandoned cart sequences, and post-purchase journeys.
Best for: E-commerce brands setting up lifecycle email infrastructure for the first time.
Service Tiers
Basic
$300–$1,200/mo
2–4 campaigns/month, basic templates, list management, and monthly performance reports.
- 2–4 email campaigns/month
- Template design and copywriting
- List hygiene and segmentation
- Basic A/B testing (subject lines)
- Monthly open/click performance report
Growth
$1,200–$3,500/mo
6–10 campaigns plus automation flows; full strategy, custom design, and weekly reporting.
- 6–10 campaigns/month
- Custom HTML templates
- Automated flow management (5–8 flows)
- Advanced segmentation and personalization
- Weekly reporting with revenue attribution
Enterprise
$3,500–$8,000+/mo
High-frequency ecommerce email programs with predictive segmentation, dynamic content, and full ESP optimization.
- Unlimited campaigns
- Dynamic content and predictive send times
- Complete automation ecosystem (15+ flows)
- Deliverability monitoring and domain management
- Quarterly ESP audit and strategy refresh
What Drives the Cost?
List Size
ESP platform fees scale with subscriber count. Sending to 100,000+ subscribers costs significantly more in platform fees alone.
Campaign Frequency
Daily sending programs require 4–6× the production resources of monthly newsletters — design, copy, and QA time scales linearly.
Automation Complexity
Building 10+ automated flows with branching logic, dynamic content, and behavioral triggers is a substantial one-time investment.
Design Quality
Custom branded HTML email templates cost more than drag-and-drop builder templates but significantly lift conversion rates.
Segmentation Depth
Advanced behavioral segmentation (purchase history, RFM scoring) requires data integration work that adds to setup costs.
Deliverability Management
Domain warm-up, DMARC/SPF/DKIM setup, and ongoing deliverability monitoring add $100–$300/mo to standard retainers.
Rates by Location
| Region | Rate |
|---|---|
| 🇺🇸United States | $75–$175/hr |
| 🇵🇱Eastern Europe | $35–$70/hr |
| 🇮🇳India | $20–$50/hr |
| 🇵🇭Philippines | $15–$35/hr |
| 🇲🇽Latin America | $25–$55/hr |
Pricing FAQ
What is a good email open rate benchmark?
Average email open rates vary by industry but typically range 20–35% for B2C and 25–45% for B2B. Click-through rates of 2–5% are considered strong for broadcast emails; automated flows (welcome, abandoned cart) commonly achieve 40–60% open rates due to high relevance.
How much does it cost to migrate from Mailchimp to Klaviyo?
A full migration including list transfer, flow rebuilding, template recreation, and testing typically costs $2,500–$8,000 as a one-time project fee depending on the number of automations being rebuilt.
What is the ROI of email marketing?
Email marketing consistently delivers the highest ROI of any digital channel — industry data suggests an average of $36–$42 returned for every $1 spent. E-commerce brands with well-built automation flows often attribute 25–40% of total revenue to email.
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