Pricing Models
Theme Customization
Purchase and customize a premium Shopify theme ($0–$350) to match your brand. Fastest path to a professional store.
Best for: New stores needing a professional launch quickly at minimum cost.
Custom Shopify Development
Custom Shopify theme built from scratch using Liquid, JSON templates, and custom sections. Full design control.
Best for: Established brands needing unique shopping experiences not achievable with themes.
Shopify App Development
Custom private or public Shopify apps to extend store functionality beyond available apps. $3,000–$30,000+ per app.
Best for: Stores with unique workflows (custom pricing, complex fulfillment, B2B features) that no existing app handles.
Shopify Plus Migration
Migrating from another platform (WooCommerce, Magento, BigCommerce) to Shopify Plus. Fixed-fee project.
Best for: Growing brands moving to Shopify Plus for better checkout control, automation, and enterprise features.
Service Tiers
Starter Store
$2,000–$7,000
Theme customization with brand colors, logo, typography, product pages, and basic app setup.
- Premium theme customization
- Brand colors, fonts, and logo
- Product collection pages
- 3–5 app integrations (reviews, loyalty, email)
- Basic SEO setup
Growth Store
$7,000–$25,000
Semi-custom or custom theme with conversion-optimized design, advanced apps, and marketing integration.
- Semi-custom or full custom theme
- Conversion rate optimization focus
- Advanced filtering and search
- Email marketing and SMS integration
- Custom landing pages and campaigns
Enterprise Store
$25,000–$100,000+
Shopify Plus custom development with custom checkout extensions, B2B features, ERP/WMS integration, and headless commerce.
- Shopify Plus custom checkout
- Headless or hybrid commerce architecture
- ERP/WMS/3PL integration
- B2B pricing and portal features
- Multi-storefront international setup
What Drives the Cost?
Custom Theme vs. Template
A custom Shopify theme costs $8,000–$25,000; a customized premium theme costs $2,000–$6,000. The difference is complete design control vs. template constraints.
App Stack Complexity
Enterprise stores use 10–25+ Shopify apps, each with monthly fees ($10–$500) and integration points. Managing conflicts and performance at scale requires expertise.
Custom App Development
Custom private apps for unique business logic cost $3,000–$30,000 and require ongoing maintenance as Shopify's API evolves.
Product Catalog Size
Stores with 10,000+ SKUs need custom filtering, search optimization, and bulk data management work.
International Expansion
Multi-market Shopify Markets setup, currency conversion, and localization adds $3,000–$10,000 to a standard store build.
Shopify Plus
Shopify Plus costs $2,300+/month but enables custom checkout (Checkout Extensibility), multi-store management, and dedicated Shopify support.
Rates by Location
| Region | Rate |
|---|---|
| 🇺🇸United States | $100–$200/hr |
| 🇵🇱Eastern Europe | $40–$100/hr |
| 🇮🇳India | $20–$55/hr |
| 🇵🇭Philippines | $15–$45/hr |
| 🇲🇽Latin America | $30–$75/hr |
Pricing FAQ
What is the total monthly cost of running a Shopify store?
Shopify Basic: $39/mo, Shopify: $105/mo, Advanced: $399/mo, Plus: $2,300+/mo (in monthly plan). Add apps ($100–$800/mo typical for a mid-size store), payment processing fees (0.5–2%), and any custom development retainers. A growing DTC brand typically spends $500–$2,000/month on the Shopify stack alone before marketing.
When should I upgrade to Shopify Plus?
Shopify Plus makes economic sense around $1–2M/year in revenue. It reduces transaction fees by up to 0.6%, unlocks Checkout Extensibility (previously available only via custom scripts), provides a dedicated merchant success manager, and enables multi-store management and automation via Shopify Flow at scale.
Can I migrate from WooCommerce to Shopify without losing SEO rankings?
Yes, with proper 301 redirects and SEO migration planning. Key steps: map old URLs to new Shopify URLs and set up redirects, migrate metadata and structured data, maintain blog content, and submit an updated sitemap to Google. Done carefully, Shopify migrations typically see temporary 10–20% ranking fluctuations that normalize within 60–90 days.
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