Pricing Models
Pay-Per-Appointment
Fixed fee per confirmed, qualified appointment set. Rates range from $75–$400 per appointment depending on target audience seniority.
Best for: Companies wanting zero upfront risk and vendor skin in the game.
Monthly Retainer
Fixed monthly fee for a defined number of calling hours and guaranteed appointment minimums. Lower per-appointment cost at volume.
Best for: Businesses with consistent pipeline needs and predictable outreach budgets.
Hourly SDR
Hire appointment setters at $20–$60/hr. You direct the calling list and scripts; they execute the outreach.
Best for: Companies with existing lists and scripts who want execution-only support.
Pilot Program
Fixed-fee 30-day pilot to test messaging, lists, and conversion rates before committing to an ongoing program. Typically $1,500–$4,000.
Best for: First-time appointment setting outsourcing or entering a new market segment.
Service Tiers
Starter
$2,000–$5,000/mo
Single caller working a warm or semi-warm list; 10–20 qualified appointments per month.
- 1 dedicated appointment setter
- Phone + email outreach
- 10–20 appointments/month
- Shared CRM integration
- Weekly call report
Growth
$5,000–$10,000/mo
Small team with caller and manager; 30–60 appointments/month across multi-channel outreach.
- 2–3 callers + team lead
- Phone, email, and LinkedIn
- 30–60 appointments/month
- Custom scripts and objection handling
- Daily activity reporting
Enterprise
$10,000+/mo
Full outbound team targeting enterprise accounts; guaranteed minimums, named-account targeting, and dedicated sales ops support.
- 5+ dedicated reps + management
- Named-account ABM targeting
- 60–120+ appointments/month
- Custom CRM workflows
- Revenue forecasting and pipeline attribution
What Drives the Cost?
Target Audience Seniority
Booking a C-suite appointment costs 3–5× more than an SMB owner due to gatekeepers, harder-to-find contact data, and more outreach touches required.
Industry Complexity
Technical verticals like cybersecurity or ERP require experienced callers who understand the product, commanding higher hourly rates.
Outreach Channels
Phone-only campaigns are cheapest; adding LinkedIn and email sequences increases cost but dramatically improves connect rates.
Lead List Quality
Outdated or unverified lists waste 20–40% of calling time on bad numbers. Vendors charge extra for list-building and data verification.
No-Show Rate
Programs with no-show guarantees (rebook at no cost) cost more upfront but deliver better value; standard programs see 15–25% no-show rates.
Geographic Region
US-based setters cost more but convert better for domestic enterprise targets. Offshore setters work well for SMB and warm-ish outreach.
Rates by Location
| Region | Rate |
|---|---|
| 🇺🇸United States | $35–$80/hr |
| 🇵🇭Philippines | $12–$22/hr |
| 🇵🇱Eastern Europe | $18–$35/hr |
| 🇮🇳India | $10–$20/hr |
| 🇲🇽Latin America | $15–$30/hr |
Pricing FAQ
What is a realistic number of appointments to expect per month?
For cold outreach to US SMBs, expect 15–30 qualified appointments per month per full-time setter. For enterprise C-suite targets, 8–15 appointments is a realistic benchmark for a skilled outbound rep.
How do I verify appointment quality before paying?
Require that appointments meet your BANT criteria: confirmed budget authority, acknowledged need, and a specific decision timeline. Request that calls be recorded and pay only after your sales rep confirms the lead as qualified.
Should I pay per appointment or by retainer?
Pay-per-appointment reduces risk but vendors cherry-pick easier targets. Retainer models with a minimum guarantee get you more consistent effort and better list prioritization — recommended once you've validated messaging with a pilot.
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