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Mobupps

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AI-Powered Performance Growth Platform

☆☆☆☆☆—(0 reviews)·Ashdod,

IsraelPhysical Office

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About Mobupps

Mobupps is the AI-powered performance growth platform that helps advertisers accelerate customer acquisition and publishers maximize revenue with greater precision, transparency, and control. For more than 17 years, we've built proprietary technologies – including MAFO, Echo AI, i/RTB, and MobuppsX – that unify AI decisioning, media execution, campaign management, and monetization into one connected platform, enabling smarter advertising and measurable business growth. Powered by in-house R&D, a global team of experts, and a relentless focus on results, Mobupps is building the next generation of AI-driven media infrastructure for advertisers and publishers worldwide.

Company Info

Min project size

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Hourly rate

N/A

Employees

50 - 249

Locations

Ashdod,

Israel

Founded

2008

Projects completed

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Repeat clients

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On-time delivery

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Languages

English, Hebrew

Our Story

Mobupps is a leading adtech company helping advertisers and publishers to maximize revenue through smarter advertising. By combining AI-powered technology, premium media partnerships, and over 17 years of expertise, we deliver proven results across user acquisition, media targeting, and monetization. Our team is committed to redefining mobile marketing and delivering exceptional value for businesses worldwide with transparency, precision, and efficiency.

What Sets Us Apart

Performance-Driven Approach: We focus on measurable business outcomes, not vanity metrics. Every campaign is built around clear KPIs such as ROAS, conversions, revenue, and scalable growth. Proprietary Technologies & AI: Our in-house technology suite, including MAFO, i/RTB, Echo AI, and MobuppsX, combines data, automation, and intelligent optimization to help clients make faster and smarter advertising decisions. True Client Partnership: We work as an extension of our clients’ teams, combining hands-on expertise, transparent communication, and continuous optimization to adapt strategies to changing business needs and market conditions.

Meet the Team

Yaron Tomchin

CEO

Yaron Tomchin is the Chief Executive Officer at Mobupps and has over a decade of experience in the ad tech industry. He has driven innovation and growth by connecting global markets and delivering performance-focused solutions for clients worldwide. Yaron specializes in user acquisition and monetization through a cross-platform approach. Passionate about leveraging technology to simplify complex ecosystems, he focuses on building international partnerships, fostering collaborative global teams,

Bella Katsir

COO

Bella Katsir is the Chief Operating Officer at Mobupps & MAFO, with over 10 years of experience in mobile marketing and ad tech. She oversees network operations and performance, helping drive scalable growth across global campaigns. Bella helps lead the development, media, and operational teams, supporting leading brands, agencies, app developers, and mobile companies in achieving their user acquisition and monetization goals. She is passionate about mobile technology and innovation, committed t

Michael Goder

CGO

Michael Goder is the Chief Growth Officer at Mobupps, specializing in building strategic partnerships with app developers, brands, and leading marketing agencies. With strong industry expertise in mobile marketing and performance advertising, he focuses on media planning, KPI-driven campaign management, and high-impact business growth programs designed to boost visibility and accelerate organic user growth, including burst and feature-driven campaigns. Known for his proactive approach, he is pas

Rashid Galimov

CTO

Rashid Galimov is the Chief Technology Officer at Mobupps, leading the company’s technical strategy, adtech platform architecture, AI integration, and R&D. With over 10 years of experience in technology leadership across advertising, telecommunications, media, and fintech, he specializes in building high-performing engineering teams, complex systems, and architecture integrations. Rashid drives Mobupps’ technology roadmap, business process automation, and AI-powered internal platform solutions.

Shilat Odiz

CFO

Shilat Odiz is the Chief Financial Officer at Mobupps, with over 15 years of experience in finance, auditing, taxation, and corporate operations. As a Certified Public Accountant, she leads global financial strategy, treasury management, and corporate finance operations. Shilat specializes in international tax planning, regulatory compliance, financial optimization, and profitability analysis. With extensive experience in financial institutions, tax authorities, and global operations, she manage

Cathy Cao

Senior Vice President of APAC

Cathy Cao is the Senior Vice President of APAC at Mobupps, leading regional operations, strategic expansion, and revenue growth across the market. As the first Mobupps employee in China, she played a key role in building the APAC presence from the ground up, scaling the business from a local startup operation into a multi-functional regional team. With deep expertise in performance marketing, programmatic advertising, cross-border media buying, and adtech, Cathy drives growth strategies and stre

Siddharth Barman

Vice President of Marketing

Siddharth Barman is the Vice President of Marketing at Mobupps, with over 16 years of experience in B2B and B2C digital marketing. He has led global growth strategies, product positioning, and innovative marketing initiatives across multiple regions. Sid specializes in transforming new market opportunities into sustainable revenue through multi-channel marketing strategies. His expertise spans performance marketing, mobile user acquisition, brand marketing, analytics, and go-to-market execution.

Narendra Kumar Chandrapati

Vice President of Growth

Narendra Kumar Chandrapati is the Vice President of Growth at Mobupps, specializing in programmatic advertising and digital adtech supply chain operations. His proven expertise in driving strategic growth, account management, and advertising strategy execution helps Narendra to focus on building strong partnerships with clients and educating them on advertising platforms, tools, and product features. He also collaborates with product and engineering teams to prioritize adtech initiatives, ensuri

Edward Castillo

Vice President of Programmatic Demand

Edward Castillo is the Vice President of Programmatic Demand at Mobupps, bringing over 13 years of experience across commerce media, mobile game advertising, aviation operations, and customer experience. He specializes in developing data-driven advertising strategies that connect brands with consumers, optimize campaign performance, and drive measurable business results. His customer-centric approach, combined with strong problem-solving skills and adaptability, helps strengthen partnerships, en

Ori Gurevich

Head of RTB

Ori Gurevich is the Head of RTB at Mobupps, leading global programmatic operations and specializing in performance-driven strategies that deliver measurable results through deep technical integrations, data transparency, and strong fraud prevention practices. With extensive experience scaling revenue and optimizing RTB pipelines, Ori builds efficient and sustainable growth across programmatic ecosystems for publishers, SSPs, and advertisers. Passionate about simplifying complexity, he actively e

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Frequently Asked Questions

What is Mobupps?

Mobupps is a global advertising technology company that helps advertisers grow through performance marketing, user acquisition, and programmatic advertising. With 17+ years of industry experience and proprietary technologies, Mobupps connects advertisers and publishers to drive measurable growth.

What services does Mobupps offer?

Mobupps provides performance marketing, mobile and web user acquisition, programmatic advertising, real-time bidding (RTB), connected TV (CTV) advertising, and publisher monetization solutions.

What technologies does Mobupps use?

Mobupps' proprietary technology portfolio includes MAFO, Echo AI, i/RTB, and MobuppsX. These solutions support campaign optimization, AI-driven decision-making, programmatic media buying, traffic quality, and access to premium advertising inventory.

Which industries does Mobupps work with?

Mobupps supports advertisers across industries including fintech, eCommerce, travel, and mobile gaming, helping businesses reach relevant audiences, acquire users, and improve campaign performance.

What makes Mobupps different from other advertising technology providers?

Mobupps combines proprietary advertising technology, AI-powered optimization, global market expertise, and direct publisher relationships. Its focus on traffic quality, transparency, and performance measurement helps advertisers scale campaigns while enabling publishers to maximize revenue.

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Digital Strategy

10%

Mobile & App Marketing

15%

Affiliate Marketing

10%

Pay Per Click

10%

Media Planning & Buying

10%

Marketing Strategy

10%

Advertising

15%

Performance Marketing

20%

Service Lines & Focus Areas

How this company allocates its work, with the focus areas behind each line.

Industries Served

Advertising & marketingAutomotiveBeautyConsumer products & serviceseCommerceEducationFinancial servicesFood & BeverageGamblingGaming

Languages

EnglishHebrewHindi

Channels Supported

Social Media

Tools & Software

MailchimpGoogle AnalyticsFigmaCanvaClaudeCopperMeta Business SuiteLinkedIn Sales NavigatorLinkedIn Campaign ManagerMicrosoft TeamsPeopleForceAsanaSlack